Your privacy matters to us and we are committed to protecting your personal information! This policy explains who we are; what personal information we collect about you; how we use it (including who we share that personal information with) and your rights and choices regarding your personal information. This privacy policy (“policy”) relates to our use of your personal information when you use our website. 

• purchase products directly from our website;
• interact with us through social media, adverts or content on third party websites;
• otherwise engage with us, for example by contacting our friendly customer service team (collectively the “services”).

notice to California residents: if you are a resident of California, you may have additional rights regarding your personal information as set forth in the “additional disclosures for California residents” below.

This website is not directed to or meant for use by residents of the United Kingdom (“UK”), France, Germany, or other European Union country.

1. What information does Urban Golf Gear collect about me and why?

The personal information that we may collect about you broadly falls into the following categories:

• information that you provide directly. When you engage with Urban Golf Gear, we may ask you to share your personal information. we have listed below the categories of personal information we may collect:
  • such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
    • For example, if you create an account, purchase any products, and/or contact our customer service team you may provide your first name, last name, date of birth, gender, email address, mailing address and/or telephone number.
    • When you register for an account, we will also collect information associated with your account such as the date you joined and your order numbers.
  • personal information categories listed in the California customer records statute (cal. civ. code § 1798.80(e)). such as name, signature, physical characteristics or description, delivery address, billing address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, payment card number, or any other financial information. Some personal information included in this category may overlap with other categories.
  • protected classification characteristics under California or federal law. – age (40 years or older), sex (including gender, gender identity, gender expression, sexual orientation), veteran or military status.
  • commercial information. records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• information that we collect automatically. when you engage with Urban Golf Gear we may use cookies and similar tracking technology to collect the following information about you automatically:
  • internet or other electronic network activity information. such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
    • For example, when you visit the website, engage with Urban Golf gear content or with us digitally, we may collect certain information from your computer, tablet or mobile phone (“device”) such as your ip address, device type (i.e., make and model), unique device identification numbers, browser-type and time zone settings.
    • We may also collect information about how your device has interacted with us including: the pages accessed and links clicked; how you navigate to and from the website (such as how you scroll over the site, which parts you click and how long you spend on each page); your preferences, the products and/or services that you have viewed or searched for; and crashes, download errors and response times.
  • geolocation data. such as physical location or movements. we collect your ip address and infer location such as city or postcode therefrom.
  • inferences drawn from other personal information. such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
• information that we obtain from third party sources. From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. the types of personal information we collect from third parties includes:
  • social media partners. for example, if you ‘log-in’ to the website using a social medial log in or use functionality such as “like” or “share” buttons, that social media site may pass information to us, including: the user id for that third party site, the name, email address and location associated with the user id and any other information permitted under the privacy policy for that website.
  • retailers, distributors and third party brand partners. for example, where permitted by applicable data protection law and, if applicable, where you have specifically consented, our retailers, distributors and third party brand partners may pass information to us including your first name, last name, email address, postal address, phone number, gender, browsing patterns, geo-location and device identifiers, click through and other cookie data, demographic information including information about your appearance and information in relation to products purchased at their stores (whether on the high-street or online through their own website or a dedicated microsite) and services requested using their websites and/or applications.
  • technology partners and market research organizations. For example, where permitted by applicable data protection law and if applicable where you have specifically consented, our preferred technology partners may share information with us, including your browser patterns, geo-location and device identifiers.

We will use your personal information for the purposes set out in this policy, which will include:

• to provide you with the products and services that you have requested – to administer our relationship with you and to carry out our obligations arising from the relationship between you and us, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage your account.
• to process your payments – after you place an order on our website you will need to make payment for the goods or services you have ordered. Your payment will be processed by Shopify payments. Shopify payments collects, uses and processes your information, including payment information, in accordance with their privacy policies. you can access their privacy policy via the following link(s): Shopify payments: https://www.shopify.com/legal/privacy. if you elect the Afterpay service, Afterpay collects, uses and processes your information, including payment information, in accordance with its privacy policies. you can access Afterpay’s privacy policy via the following link: https://www.afterpay.com/privacy-policy. If you elect the PayPal service, PayPal collects, uses and processes your information, including payment information, in accordance with its privacy policies. you can access PayPal’s privacy policy via the following link:https://www.paypal.com/myaccount/privacy/privacyhub.
• to verify your identity – for example we may use your email address to determine if you already have an account with us.
• for analytics purposes – for example, we may analyze your personal information including your location, products and/or services requested, age, time zone, ip address and url visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products and the website. We may also aggregate and de-identify your information to create customer segments and share with our affiliates and partners.
• to provide you with marketing communications that you might be interested in – if you choose to receive marketing communications from us, we may use your personal information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions via our newsletters, emails, or other communications. If you no longer wish to receive these marketing communications, details of how to opt out are described in the section below marked “how do I stop receiving marketing communications?”.
• for tailored advertising – we, or with third party vendors, may use your personal information to provide you with tailored advertising on third party sites, including social sites. If you no longer wish to see tailored advertising, you can manage your cookie preferences and choose to opt out of those cookies by clicking cookie preferences. In addition, some third party sites allow you to stop seeing advertisements from specific advertisers on that site, so you should also check your preferences on those websites.
• for SMS communications – when you sign up to receive text messages from us on our website or via text message or opt to receive news, offers, updates on out-of-stock items from us by entering your name and phone number and clicking subscribe or ticking a box at checkout indicating that you would like to receive text messages from us, we collect your phone number, information about your browser, information about the page you signed up on, and any other additional information you may provide to us. for more information on SMS messages, including instructions on how to opt-out, please contact us.
• for non-marketing communications – we may use your personal information to communicate with you about important information in relation to your account, the service you have requested or other non-marketing communications. this includes: (i) emailing you to verify your identity when you sign-up; (ii) emailing you where you have requested a password and/or username reset; (iii) notifying you that a particular service has been suspended for maintenance or terminated; (iv) letting you know that we have updated this policy or our terms of use; or (v) letting you know about any products that you have requested or purchased. We will never contact you to ask for your password, please be careful if you receive any communications from people requesting this information.
• to provide the best service to our customers – for example, we may use your personal information to process and respond to your questions and/or inquiries.
• for site optimization and management – for example we may use your personal information provided to us to:
  • administer the website;
  • ensure the security of our networks and of your information;
  • customize your future visits to the website based on your interests to ensure the most user-friendly online navigation experience;
  • improve the website and our other digital offerings (including to fix operational problems such as pages crashing and software bugs); and
  • provide services to our partners such as tools, analyses, data and insights to see how their website or mobile applications are used.
• for enhanced viewing – we may use your ip address to provide you with short video clips of our products.
• for product development and business development purposes – for example, we will use the information we collect from you to improve our products and develop new products.
• for fraud prevention and detection purposes and to protect and defend the rights and property of Urban Golf Gear, our employees and business partners.
• for employment application purposes – for example, if you contact us in relation to your employment prospects, we will use your personal information to consider you for current and future employment opportunities and to contact you with respect to employment opportunities at Urban Golf Gear That you have expressed an interest in.

Generally, our business purpose for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. however, we will normally rely on the following reasons to collect and use your personal information:

• performance of a contract
  Using your information may be necessary for us to perform our obligations under a contract with you or with a view to entering into such a contract. for example, where you have: (i) purchased services and/or products from us, we will need to use your information to provide those services and/or products; or (ii) approached us in relation to employment opportunities, the collection and use of your personal information is necessary to enable us to offer you the job role, process your acceptance of the offer, on-board you as an employee and fulfill our obligations as an employer.
• compliance with our legal obligations
  the collection and use of your personal information may be necessary to enable us to meet our legal obligations. for example, to verify your identity and undertake necessary due diligence checks.
• pursuing our legitimate interests
  where such processing is not overridden by your interests or fundamental rights, we are permitted to use your personal information where it is necessary in order to pursue our legitimate interests, for example to operate the website and our other digital offerings, to improve our products and services, content and our other digital offerings or to undertake marketing. We may have other legitimate interests and if appropriate we will make this clear to you at the relevant time.
• consent
  In some limited circumstances, we may rely on your consent to collect and use your personal information. for example, we may rely on consent: (i) where you have approached us in relation to employment opportunities and have provided us with sensitive personal information, such as information in relation to your racial and ethnic origin, sexual orientation, religion, physical and mental health, disabilities or trade union membership; or (ii) in relation to the sending of e-marketing or communications.
  • If we rely on consent, this will be made clear to you at the time we request your information. you can withdraw your consent at any point by using the mechanism provided at the time, or by contacting us using the contact details provided in the section “how do i contact Urban Golf Gear?” of this policy.
• vital interests
  In some instances, we may need to use your personal information to protect your vital interests or those of another person.

4. Does Urban Golf Gear share my personal information with anyone?

During the past 12 months, we may have disclosed the categories of personal information listed in the section marked “what categories of personal information does Urban Golf Gear collect about me?” to the following categories of recipients:

• with our affiliates, with third parties for marketing purposes, with our service providers and business partners.

5. What are my data protection choices and rights?

Urban Golf Gear respects your right to access and control your personal information. you have choices about the data we collect. When you are asked to provide personal information that is not necessary for the purposes of providing you with our services, you may decline. However, if you choose not to provide data that is necessary to provide a service, you may not have access to certain features or services.

1. additional disclosures for California residents

If you are a resident of the state of California, this section addresses your rights under the California Consumer Privacy Act of 2018 (“CCPA”). any terms defined in the CCPA have the same meaning when used in this policy.

Use of personal information

we may use or disclose the personal information we collect for one or more of the business purposes indicated in this policy.

we will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Share and/or sale of personal information

for more information on how we share personal information, including the categories of third parties with which we share personal information, please see the “Does Urban Golf Gear share my personal information with anyone?” section above.

Under California law, we are required to tell you if we “sell” information. While we do not believe we engage in “selling” information, it is possible that certain of our sharing activities (as described above) may be viewed as a sale. We do not knowingly sell information about Californians under 16.

Your rights and choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

1. Right to access specific information and data portability right

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. once we receive and confirm your verifiable consumer request, we will disclose to you:

• the categories of personal information we collected about you.
• the categories of sources for the personal information we collected about you.
• our business or commercial purpose for collecting or selling that personal information.
• the categories of third parties with whom we share that personal information.
• the specific pieces of personal information we collected about you (also called a data portability request).
• if we disclosed your personal information for a business purpose, the business purpose for which personal information was disclosed, and the personal information categories that each category of recipient obtained.

1. Right to delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

1. Exercising your rights

To exercise the access, data portability, and deletion rights described above, please contact us.

Only you, or a person registered with the California secretary of state that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. you may also make a verifiable consumer request on behalf of your minor child.

You may only make such a request for access or data portability twice within a 12-month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. If you are submitting on someone else’s behalf, we may ask for additional verification. This may include providing a signed letter verifying your right to make this request.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information related to you. making a verifiable consumer request does not require you to create an account with us. we will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically. any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

non-discrimination

We will not discriminate against you for exercising any of your CCPA rights.

California Shine the Light Law

California civil code section 1798.83 permits users who are California residents to obtain from us once a year, free of charge, a list of third parties to whom we have disclosed personal information (if any) for direct marketing purposes in the preceding calendar year.